Bloggers love Pinterest.
And with good reason! Pinterest is one of the most effective ways to market your blog and increase your traffic, which is crucial if your income is dependent on page views and clicks.
Many bloggers make money from ads and affiliate marketing, so it’s important to get as many eyeballs on that site as possible!
Pinterest marketing principles are generally the same for all Pinterest marketers. At the end of the day, you need to produce content people want to pin and build an account that appeals to your audience.
Those principles remain the same across all industries, but I wanted to share some more tips specifically for bloggers and how to tailor general Pinterest marketing advice for you and your blog.
Here we go!
Pinterest Marketing Strategy Especially for Bloggers
Get the basics down first
Again, the basic principles apply here. First, you need to know your audience and who you’re trying to reach. If you’re a new blogger, you might not know exactly who is reading your blog, and that’s okay! Focus on who you want to attract. Think about the age, gender, interests, and lifestyle of your target audience and cater everything you do on Pinterest to them.
Create at least one board just for your own content. Then create related boards you can pin your content to along with other content, and some other boards your audience would be interested in. Don’t forget about seasonal boards!
Once you’ve got those basics down, you’re ready for the more targeted strategies.
Get your profile picture right
Many bloggers and business owners use a logo for their profile pic, but I suggest using a headshot or picture of you for your profile.
Try using the same picture you use on your site to keep things consistent.
Blogging (and all business, really) is about your audience knowing, liking, and trusting YOU, so you want them to know who they’re following from the get-go.
Create great content
This should go without saying, but you’ll have a much easier time getting Pinterest views if your content is amazing and useful.
This starts with your blog posts. Carefully plan your blog content and write about topics your audience is dying to know more about. This goes back to knowing who your audience is, or at least who you want to appeal to.
For example, if you run a cooking blog and your audience is comprised of busy moms looking to get a nutritious dinner on the table quickly, you can post healthy Instant Pot recipes. If you blog about DIY home decor on a budget, create a some tutorials for creating beautiful wall hangings with craft supplies they already have.
If your content isn’t cutting it, your Pinterest efforts will fall flat. So get that sorted out first!
Write headlines that stand out
The titles on your pins should grab your viewers’ attention, so make sure to spend some time crafting them!
Your headlines should address a specific issue or problem your audience is dealing with and a solution they’re looking for. Stay away from vague or confusing titles. Your audience should be able to read a headline and immediately tell if that content is for them.
Examples of attention-grabbing headlines:
- 3 Easy Steps to Increase Your Blog Traffic by 90%
- How to Feed a Family of 5 on $200 Per Month (Without Eating Ramen!)
- Why This One Habit is Sabotaging Your Health Goals (and How to Turn Things Around)
Try this in-depth article to write powerful headlines that get attention.
Create several pins for each blog post
More pins means more chances to get repinned!
Use slightly different designs and maybe even different photos on each pin. You can also use different headlines.
You probably don’t want to litter your blog posts with tons of different pins, but did you know you can hide them? You can!
Also, you want your pins to look great. Here’s our guide for creating beautiful pins that stand out.
Make sure your site viewers can easily pin your content
You know those handy “Pin It” buttons that hide in the upper corner of an image on a blog page? Make sure you have the right plugins to enable those!
Also, make sure to include a Pinterest button at the bottom of each post and maybe even floating on the side (but never obscure the post. You don’t want to annoy your reader!)
Check out these Pinterest plugins to make your posts more Pinterest-friendly.
Join Tailwind Tribes
Tailwind tribes are groups that pin each other’s content so those pins can get more exposure. Believe me, there are TONS of blogger tribes on Tailwind, so you should have no trouble finding at least a few where you’ll fit right in.
Pick tribes that pin the kind of content you produce and that you want to pin to your account. You’ll get so much more exposure this way than you would just going at it alone!
Use Pinterest Wave
The amazing thing about Pinterest Wave is that it allows your audience to do a lot of the legwork for you!
All you have to do is set up a campaign and an initiative for your audience to pin your content, and then watch your repins skyrocket.
I couldn’t believe how much this system increased my repins, pageviews, and sales. When I started using this simple, 4 step system, I generated 20 times more sales!
I am completely confident that this powerful tool will turn your Pinterest marketing around. It’s been a game changer for me, and I know it can be for you too.