So, you’ve set up your first Pinterest Wave campaign.
Honestly, you’ll probably get decent results if you do nothing, but how do you get the amazing results you’re looking for?
Here are some ideas for promoting your campaign so you get as much exposure as possible!
How to Promote Your Pinterest Wave Campaign
Don’t forget to pin to your own boards!
Once you’ve created the pin you’re promoting, make sure to actually pin it to your own account! That will kickstart the entire process by putting that image on Pinterest where your followers can see it.
Pin it to all your relevant boards where you normally pin your own pins, but don’t do it all at once. Pin one or two immediately, then pin a couple more the next day. You can also schedule the pin in your Tailwind account so they’ll go out gradually, which makes the Pinterest algorithms happy and ups your chances that your followers will actually see it!
Pin it to your Tailwind Tribes
The next place you should go after you pin to your own boards is Tailwind. Add your pin to all your relevant tribes so your tribe mates can pin it and show it to their followers.
Note: Read the tribe rules before you schedule the pin to make sure that content is allowed. Also, make sure to pin some content from the tribe to your own account. Be a good tribe mate! Getting kicked out of a tribe is the last thing you want, so following the rules is a must.
Pin it to your group boards
Like Tailwind tribes, make sure to read and follow the rules first.
If you belong to any group boards, this is your next step. Add your pin and make sure to pin content from that board onto your own boards. Most group boards require this.
Create a “share cycle” to build momentum
I like to use Pinterest Wave to promote my webinars, so I’ll usually put my pin at the end of the webinar and offer $20 off my course if people share the webinar.
This means that people share my webinar every single day! That way, more people take the webinar, more people share it, and it’s a growing cycle.
Bonus tip: Make the incentive to share as big as you can to get more momentum!
Share the promotion on your other social media accounts
You other followers might want the incentive you’re offering, so make sure to let them know!
Craft a post for Instagram, Facebook, Twitter, and any other social media platforms you use explaining how they can get the incentive and linking to the pin.
You might also get some more Pinterest followers this way. Your other followers might not have even realized you were on Pinterest!
Ask your friends for help
If you have friends in your industry or who just use Pinterest, let them know what you’re up to and that you would love their help! Don’t be pushy about this. Just let them know what you’re doing and that they’re welcome to repin if it feels good to them.
Share it on your website
Write a blog post about your promotion and link to your pin. Of course, if you write any other posts about the product or freebie you’re promoting, make sure to link the pin to that as well!
Tell your email list
Same story here. Send an email to your existing mailing list to let them know how to get your special incentive, and also mention it in any other emails about the item you’re promoting with your Pinterest Wave campaign.
Share it in guest posts
If you happen to publish any guest posts during your Pinterest Wave campaign (and if promos are allowed), mention your incentive! Let readers know how they can get that special discount or freebie and link to the pin.
As you can see, promoting your campaign is like promoting anything else. You just have to tell people in as many places and in as many ways as you can. Get creative with this and shout it from the rooftops!