The key to succeeding on Pinterest is learning the basics of Pinterest strategy and applying them to YOUR business.
Your business is as unique as you are! So your Pinterest strategy might not look exactly like anyone else’s.
And that’s a good thing.
When you’re just starting out, it might be hard to know how to customize Pinterest marketing ideas for your business, so we want to give you a boost!
First, ask yourself these questions so you can create your individual Pinterest marketing strategy.
What are your goals for Pinterest marketing?
When you know what your goals are, you have something to aim for.
Do you want to increase sales of your physical products? Grow your list? Build your web traffic and readership?
Think about what you want to accomplish with Pinterest and keep that in mind as you plan your strategy.
What are you selling?
If your goal is to increase sales, this is pretty easy. You’re selling a physical product, a digital product, or a service. Most of the boards you create should relate to your product or service somehow and the solutions those products or services provide.
If your goal is to build your list, then the signup for your freebie is the “sale” here. Make sure your boards are set up to attract people who would want that freebie.
If you’re just building traffic and a readership for your blog, then you’re after click throughs and reads. Focus on the solutions your blog posts provide and make that the front and center of your Pinterest account.
What does your audience want?
Don’t get stuck here! If you don’t have an audience yet, it’s okay to guess!
Think about someone you know who likes what you do, and it’s okay to make up an imaginary person.
For examples, If you’re selling fitness coaching, maybe your audience is also into fashion and motivational quotes. You could create boards around those things.
If you sell home organizing services, your clientele might be interesting in minimalism, money saving tips, and house plants as well. It’s okay to branch out here, and don’t be afraid to guess. Guessing is a great start!
Customize Your Pinterest Marketing Strategy: Design Your Account
While Pinterest marketing principles are pretty much the same for every business, the way you design your account is where the magic happens!
We’ve gathered some tips and board ideas for different industries so you can build an account your audience want to follow!
First and foremost, no matter what industry you’re in or what you do, you should always have a board with just your content. You can call it “The (business name) Blog” or “Best of (business name) Blog.”
Then, add several boards where you can pin your content again along with other content on the same topic.
For example, if you specialize in SEO services for business, your next board can be about SEO tips.
Board ideas for different kinds of businesses:
These lists are divided by industry because each industry might have a similar audience, no matter what role you play in that field.
For example, a beauty blogger and a hair stylist in a physical studio have very different job, but share a similar audience who is into into similar things.
There might be some overlap. You might belong to one or more industries (like if you’re a wedding photographer). Then you can use ideas from all categories that apply!
(Change up these titles, but don’t get too crazy. You still want them to be searchable!)
If you serve business owners or entrepreneurs…
- Email marketing
- Social media marketing (you can even break it down by platform!)
- Web design
- General business tips
If you’re in health and fitness…
- Workout apparel
- Healthy meals and snacks
- Recipe boards for certain eating styles (Vegan, paleo, etc.)
- At home fitness routines
- Nutrition hacks
If you’re in the travel industry…
- Travel tips and hacks
- Travel inspiration
- Travel photography
- Tips and inspiration for certain countries or areas
- Inspirational quotes
- Money saving ideas
- Budget travel
- Bucket list
If you’re in the beauty industry…
- Hair and beauty hacks
- Skin care
- Beauty recipes
- Hairstyles for different hair types or face shapes
- Makeup or hair for specific events (Prom, etc.)
- Nail designs
- Favorite products
- Seasonal or situational fitness ideas, like staying fit during the winter or getting in shape after pregnancy.
If you’re an artisan…
- Etsy finds (or finds from wherever you sell your work)
- Local art/products (items and artisans local to your area)
- Art that inspires you (this can be paintings, photography, needlework, anything that inspires you that’s semi-related to what you make)
If you’re in direct sales…
- See ideas for your specific industry
- One of our favorite Pinterest marketing courses [name by name]. [Name] has built two successful direct sales businesses and shows her students how to use Pinterest to do the same. Definitely check her out!
If you’re in the wedding industry…
- Wedding tips specifically to your location (Denver wedding ideas, Honolulu wedding ideas, etc.)
- Wedding cakes
- Photo ideas (can break these down by type, especially if you’re a photographer)
- Wedding decor
- Wedding food and drinks
- Seasonal wedding ideas
- Wedding hacks
If you work with kids and/or parents…
- Activities to do with kids
- Learning games
- Seasonal activities for holidays or during summer vacation
- Helpful parenting tips and articles
- Crafts for kids
- Clothes or items to make for children
- Healthy meals and snacks for kids
- Traveling with kids
These are just a few ideas to get you started!
Remember, it’s not all about you. Pin things your audience would find useful to build an account they want to follow.
What tip works for EVERY Pinterest account, no matter what your business is?
Check out our post on How the Experts are Marketing on Pinterest and Which Tools they Use.
If you want to accelerate your Pinterest results, check out Pinterest Wave as well! I’m consistently blown away by the power of this one tool.
Get your free trial of Pinterest Wave to explode your Pinterest traffic!