If you’ve been playing with Pinterest marketing for a while, you might be overwhelmed. There are so many strategies, tips, and techniques out there that you can’t keep it all straight!
You’re a busy business owner. While you know you can get great results from Pinterest, you just can’t find the time to do it all.
Good news: You don’t have to do it all.
Just a few well-selected tips can make a huge difference in your Pinterest marketing efforts.
Have you ever heard of the 80/20 rules as it applies to business efforts?
The rule is that 80% of your results will come from 20% of your efforts.
Let’s focus on that 20% that will get you big results.
Here are the 5 Pinterest marketing tips we don’t skip, because they work!
Tip#1: Track your traffic.
While this tip itself doesn’t get you more traffic, it’s absolutely crucial to track your traffic so you can see which marketing efforts are paying off.
Without that, you’re just taking shots in the dark and probably spending way too much time on those things that don’t make a difference.
Enable rich pins on your Pinterest account so you can track those clicks to your website.
Learn how you can check your website analytics and your Pinterest analytics. (If you don’t have access to Pinterest analytics, make sure you switch to a business account!)
You can’t change what you don’t measure!
Tip #2: Pinterest SEO/Keyword research
All the pins in the world won’t help if your audience can’t find you!
Using keywords is all about searchability. Remember, Pinterest is a search engine, which means users search for certain topics and Pinterest gives them search results based on the keywords in that content.
When users search keywords related to your content, you want them to find you.
We published a two-part series on doing keyword research (don’t worry, it doesn’t take that long!) and then implementing those keywords into your account. Don’t skip this step!
Tip #3: Create Seasonal Boards
Another important element to Pinterest marketing is staying relevant, which means pinning popular content. If Pinterest sees you as relevant, it will reward you with more traffic.
To stay relevant, keep an eye on Pinterest trends.
An easy way to do this is to create seasonal boards before and during holidays and seasons. Think summer, fall, Christmas, New Year’s goals, Halloween, Easter, etc. People tend to search these topics before those holidays, so pinning that content increases your account’s visibility.
It’s also a ton of fun!
Tip #4: Schedule Pins and Team Up
The most time consuming part of Pinterest marketing is pinning. It’s also hard to get your content in front of other people if you don’t already have an audience to pin for you.
We love Tailwind because you can batch pin a bunch of content and schedule it to slowly pin to your account over time. This makes the Pinterest algorithms happy and saves you from having to log in multiple times a day to pin.
You can also join Tailwind tribes, which can help you grow your audience fast. You can pin your content to tribes, and then your tribemates can pin that content to their account where their audience can see it. (You can return the favor, of course!)
Tip #5: Get a tool to do the work for you
Even if you’re doing everything right, Pinterest growth can be like watching plants grow. That’s why we love tools that supercharge your Pinterest results.
We created Pinterest Wave to do just that. Pinterest Wave helps you create a simple system to provide incentive for your audience to pin your content and increase sales at the same time! The best part, everything is automated, so all you have to do is take a few minutes to set it up, then you can let it work its magic!
I’ve used this system myself to generate 20 times more sales in my own business. I quickly went from making 4 sales per day to a sale every 14 minutes. I am 100% confident that this powerful tool can completely turn your Pinterest marketing around. It’s been a game changer for me!