So you’re just starting out with Pinterest marketing. That’s great! Pinterest is a powerful search engine and a fantastic way to get more traffic and sales.
But where do you start?
I’ll be honest, Pinterest marketing can be complicated. There are lots of tips and tricks that can help, but you just need the basics right now. No need to get overwhelmed with the ins and outs of this platform when you’re just getting started.
First things first. Here’s what you need to do.
How to Start Marketing Your Business on Pinterest: The Basics
Step 1: Create/switch to a business Pinterest account
If you don’t have a Pinterest account yet, start there!
If you have a personal account that you want to switch to a business account, you can do that too.
What’s the difference between a personal account and a business account?
With a business account, you can install a piece of code in your website that allows you to track traffic coming in from Pinterest. It’s important to track your results so you know what’s working!
You can also view analytics and audience insights with a business Pinterest account. That way, you can see how different pins are performing, what your audience is pinning, and what else they’re interested in.
This valuable demographic information can help you refine your Pinterest strategy over time.
Step 2: Fill out your info using keywords
When you start your account, you’ll need to fill out some information fields. You can always change these, so don’t get stuck trying to make them perfect.
Pinterest can read the keywords in your account name and bio, so make sure to include a few keywords that describe what you do.
For example, if you own an Etsy shop that sells hand-knitted sweaters for dogs, your Pinterest name could be “(Name of Shop): Hand Knitted Sweaters for Dogs.”
If you are a social media manager, your Pinterest name could be “(Your Name): Social Media Manager + Facebook Strategy”
Or whatever your speciality is.
Also, don’t forget to upload a great headshot or logo for your profile picture! (Hint: Most pinners prefer headshots.)
Step 3: Create rich pins
Rich pins allow you to connect pins with your website so you can track your traffic from Pinterest.
Also, when you have rich pins enabled and pin something from your website, a title and description will automatically populate. (You can set this on your website to control what populates.) This helps with visibility.
Step 4: Do keyword research
Pinterest is a search engine, so you need to use keywords so people can find your content.
There are two steps to this: Keyword research (finding the right keywords to use) and keyword optimization/implementation, where you actually write your board and pin descriptions.
We wrote a two-part series on this to help you get started:
Step 5: Create your boards
Now it’s time for one of the most important parts of your Pinterest strategy: Your boards.
Create a board with your own content (or several if you have a lot of content in different categories), as well as boards that relate to what you do. You’ll pin your own content to these boards in addition to content from other pinners.
You can also make boards that relate to upcoming seasons or holidays and boards that your audience is interested in. These don’t always have to relate to what you do. If you run a cooking blog, no one says you can’t have a home decorating board too! If you’re a travel blogger, you can absolutely have a fashion board if your audience is into it.
You can also use your keyword research to help you out with this if you’re stuck.
Step 6: Pin your content (and other content)
It’s time to start pinning! Make sure to pin your own content of course, but pin lots of other people’s content too.
If you pin useful, popular, relevant content, Pinterest will see you as a relevant pinner people will want to follow, and will send more traffic your way.
Step 7: Learn more and create a strategy
Once you’ve covered the basics, it’s time to dive into learning advanced Pinterest strategy.
One of our favorite resources for learning everything you need to know about Pinterest is the Advanced Pinterest Strategies course from the Kristy Empol of Forever Sparkly.
In this course Kristy walks you through everything you need to succeed on Pinterest, like how to create beautiful pins that get tons of pins and saves, how to create an effective pinning schedule, and a detailed strategy for creating boards and keywords that get results.
When you’re ready, you can refine your strategy and try out tools like Pinterest Wave that accelerate your growth.
Here’s to your Pinterest marketing success!