One of the most important parts of a solid Pinterest marketing plan is pinning content your audience wants to see.
Pinners want content that is useful and relevant. A great way to make sure you’re staying relevant is to create boards and pin content that is currently popular and related to what you do.
In the Pinterest world, we describe this popular content as “trending.”
But how can you tell what’s trending on Pinterest so you can use it to your advantage?
Here are our favorite tips.
How to Research + Create Trending Pinterest Boards
Create seasonal boards
Stores and malls have known this secret for years! You know how you start seeing swimsuits on sale in March or April and scarves in August? Or how Christmas decorations start rolling out in September?
That because people start thinking about seasons and holiday before they actually happen.
Boards relating to current/upcoming seasons and holidays are always trending, so make sure you’re creating seasonal boards! The best part about this is that you can create a board once, pin content to it, and then make it secret when it’s no longer relevant.
The following year when that holiday rolls around again, you can simply make the board public and keep pinning!
Create these about 6 weeks before the season actually arrives. So you might want to take a hint from the department stores and make your Christmas boards in October. (Sorry, some strategies just work!)
Here are some ideas for seasonal boards:
- Holiday gift ideas
- Summer barbecue recipes
- Workout motivation (great year-round, but especially relevant around New Years and leading up to spring)
- Thanksgiving recipes
- Halloween costume ideas
- Spring crafts
- Summer outfits
This possibilities are endless! Go with whatever your audience is into and what makes sense with your account.
Use your analytics to see what your audience is pinning
If you have a business Pinterest account, make sure you use your analytics!
To find boards trending with your specific audience, go to your analytics and click “audience insights” to see what people in your audience has been pinning. This should give you lots of great ideas about what to pin next!
Just make sure that your trending boards aren’t completely out in left field and kind of relate to what you do. Some types of boards (like recipes, home decor, and travel) can pretty much fit into any account, though you can always tailor it to your audience and your message.
For example, if you’re a makeup artist marketing yourself on Pinterest and see that your audience is really into pinning shoes lately, consider starting a shoe board.
It doesn’t exactly relate to makeup, but if your audience is into it and it adds to your well-rounded account, go for it!
Use the Pinterest search bar
Go to your Pinterest homepage and click on the search bar. This will open a drop down list of your recent searches, ideas Pinterest has catered for you, and below that, a list of trending topics.
Those topics are popular at the moment, so keep an eye on those trends and see if any would fit well with your account.
Browse popular categories to monitor trends
To see what’s currently popular on Pinterest, go to https://www.pinterest.com/categories/popular/.
While I don’t suggest creating random boards depending on what’s trending that day, it’s a good idea to keep on eye on trends and consider adding some popular topics to your account.
Trending boards aren’t just a great way to gain exposure and keep your account relevant, they’re a lot of fun! Use this opportunity to get creative with your Pinterest marketing and enjoy it too.
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