Pinterest is extremely visual, so it’s important that your pin graphics look great! You’ll get far more shares and repins if your graphics are gorgeous.
You don’t need to have a graphic design degree or even need Photoshop to make beautiful pins. There are plenty of simple programs you can use instead, but we definitely have a favorite .
Our Shortcut to Beautiful Pinterest Graphics
One of the most popular and easy-to-use programs for creating beautiful Pinterest graphics is Canva. It’s a free web-based tool, and you don’t need any graphic design experience.
You can create your own pins from scratch, or you can grab one of their many templates and just plug in your own text and photo.
Here are a just a few of their gorgeous templates:
Even if you use a template, there are some basic guidelines to know about creating Pinterest graphics so you know what works and what can work for you!
Pinterest Graphic Dos:
- Pins with vertical orientation get more repins
- Use easy-to-read fonts and make sure the text is large enough
- Include your brand colors, mood, and fonts if you have them
- Don’t forget to put your URL somewhere on the pin (at the bottom in smaller text is perfect)
- Composition is important! Make sure the layout of the text and photo is pleasing.
-All text is easy to read
-Consistent brand colors and fonts
-URL is included
Pinterest Graphic Don’ts:
- Pins that are small or horizontally oriented
- Square pins
- Small title text that’s hard to read, or a font that’s difficult to read
- Ugly, dark photos
Here are some examples:
-The photo is kind of dark
-Text is hard to read because it’s too small and the color is too light
-Square rather than elongated shape
-Text is hard to read where the text and background are dark
-Awkward composition of the photo
You don’t have to use photos in your pins, but if you choose to, make sure you use beautiful photos to which you own the rights (photos you took yourself or that you paid for) or use royalty-free photos.
Here are our favorite sites to find free stock photos:
It also helps if your pins reflect your brand. If you use certain colors in your website, products, and other branding, make sure to use those same colors in your pins. The same goes for fonts and the overall “mood” of your pins.
If you use a lot of white and your brand is light and airy, don’t create dark-looking pins. If your brand is bold and aggressive, don’t use soft colors on your pins.
So jump on Canva and give it a shot!
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