Keywords are super important for optimizing your Pinterest account to get more traffic.
You might have already done keyword research for your Pinterest account. (If you haven’t, read our last post!)
Now you have a spreadsheet full of keywords. So what the heck do you do with it? How do you use those to keyword optimize your Pinterest and get more traffic?
Now you need to attach these keywords to your content and your account.
You can enter keywords anywhere you can enter text in your Pinterest account.
Let’s break that down.
Here are 5 places to enter keywords to make your account more findable, searchable, and relevant to potential followers.
1- Your Pinterest name
State clearly what you do and what you help people with. Continuing with our example for the last post, say that you run a healthy food blog for busy moms who don’t have time to cook fancy meals.
Your Pinterest name could be something like “Jane Doe – healthy recipe blogger + easy meals for busy moms.”
That tells followers what you do and what kind of content they can expect from you using keywords they might be searching for (meals for busy moms, easy meals, healthy recipe, etc.).
2- Your Bio
You can build a little on your name here, using complete sentences that contain some keywords your audience would use to find you. Example: “I help busy parents plan fast, healthy, and delicious meals that fit in their schedule at JaneDoeRecipes.com”
Note: Blatant keyword stuffing is a no-no! Search engine algorithms are becoming more sophisticated and can detect this kind of thing and punish you by not sending traffic your way. Even worse, users see right through that and will click away in no time.
Make sure to use complete sentences instead of just long lists of keywords. This goes for all areas of your Pinterest account.
3- Your board titles
Board titles matter! This is not the place to get cutesy and clever. Remember that keyword spreadsheet you made? That thing is full of amazing board titles, because when people search those terms, your board will pop up in their results.
For example, Jane Doe recipes might have board titles like “Slow Cooker Chicken” or “Quick and Easy Breakfasts.” Descriptive and searchable is the goal here.
4- Your board descriptions
This is where you can elaborate on your board titles, get more specific, and add more keywords.
It’s tempting to just list off keywords here, but Pinterest’s new rules mean that you’ll want to write complete sentences. For example, the crock pot chicken board might have a description like “Easy and healthy chicken recipes for the crockpot or slow cooker. These kid-friendly recipes are perfect for busy weeknight meals!”
5- Your Pin descriptions
For your individual pins, make sure to use keywords in your meta description of that page on your website, because that’s what will pop up when someone pins from your site.
This is where you want to get really specific so that individual pins will show up when someone wants, say, a “healthy crockpot chicken taco recipe.” Again, use complete sentences here. Example: “Get ready for the easiest, most delicious healthy crockpot chicken tacos your whole family will love!”
This might seem overwhelming at first, but you can always tweak your wording later. You’ll get better with practice.
Keyword optimization is super important, but it’s only part of the puzzle. Want to get even more Pinterest traffic without logging in to pin a zillion times a day?
Give PinterestWave a try. This is the tool I used to generate 20 times more sales in my own business. I quickly went from making 4 sales per day to a sale every 14 minutes!