You’ve probably heard tons of stories about business owners getting amazing results from Pinterest marketing.
“I quadrupled my traffic!”
“My monthly income tripled!”
“Pinterest drives 75% of my traffic and sales!”
These are common statements, but how the heck are people getting those results? What are their techniques and strategies? What tools do they use? What are they doing that you aren’t?
I’ll tell you this much: It’s not just one thing. Game-changing Pinterest marketing requires a lot of planning and careful execution of a strategy. It requires techniques and smart tools combined.
While this usually takes time and effort upfront, maintaining an effective Pinterest strategy doesn’t have to take a lot of time. It just requires knowledge, focused actions, and the right tools to streamline your activity.
Here’s How the Pros are Marketing on Pinterest
If you just jump on Pinterest and start pinning away randomly, you won’t get very far! Pinterest is all about strategy. It takes a plan to attract your audience, get your content in front of the right people, and make sure Pinterest’s algorithms work for you and not against you.
Before you do anything else on Pinterest, you need a plan. What kind of boards will you create? Which keywords will you use? What tools will you invest in?
These are the kinds of things you need to think about if you want to succeed on Pinterest.
They create boards their audience will love
Lots of people jump on Pinterest and only pin their own content, or only create boards directly related to what they do. This is a good start, but you’re missing out on a lot of traffic!
Successful pinners think about other things their audience might be interested in, as well as keeping tabs on trending and seasonal topics. They create boards for holidays, other “fun” topics, etc.
For example, if you’re a health coach, you might have boards with healthy recipes, workouts, health tips, and other topics directly related to health.
That’s a great start, but you can get more creative than that! Make sure to create boards for healthy Thanksgiving recipes (then make these boards secret once the holiday has passed), Halloween party ideas, natural home cleaning tips, and whatever else is trending that your audience might enjoy.
This draws more people to your account and your content.
They use keywords
Successful pinners know that Pinterest is a search engine and operates on keywords entered by users. They do their research to find terms that users are searching to find content like theirs and make sure those keywords show up all over their account.
Their graphics look amazing
Pins that are too small or horizontal, hard to read, and just plain unattractive don’t get repinned or shared as often as well-designed pins.
However, this doesn’t have to take a ton of time or expense. There plenty are free templates on Canva, or you can use other programs like Picmonkey or Pixlr.
They pay attention to their analytics
This is a great way to see which pins are performing the best, what their audience is interested in, and who’s pinning their content.
This information is gold! When you see what’s working, you can do even more of that to get even better results.
They make more than one pin
Many pinners make a few different pins for a single piece of content like a blog post or sales page.
This is similar to A/B testing you would normally do with email headlines or ads. Some designs will perform better than others, and you can use this information to inform you efforts going forward.
They invest in their Pinterest marketing
Smart Pinterest marketers invest in education, quality tools, and sometimes Pinterest marketing experts to help them directly.
There’s a lot to learn about Pinterest. You can learn a lot faster with the right courses! Pinterest also requires a lot of time that you probably don’t have (or would like to spend elsewhere) and tools can take care of that for you.
They schedule their pins and pin frequently
Pinterest’s algorithms favor uses who pin frequently, not those who log in once a week and pin 100 pins at a time.
Infrequent batch pinning like this is seen as either spammy or less useful and relevant than accounts with a steady trickle of pins.
One solution is to log in several times a day to pin, but how inconvenient is that?
Those who are doing well on Pinterest have lives too, so they outsource their pins with a scheduling tool like Tailwind. Tailwind allows them to log in at their leisure and find a bunch of pins to pin to their account, then pins them in a steady trickle over a period of time instead of all at once.
They team up with others
One of the best ways to get your content in front of lots of people is to team up with other pinners who will pin your content (and whose content you can pin in return).
One way to do this is by using group boards, which are public Pinterest boards on which users pin their content and find relevant content from other members to pin. Your content gets pinned, so does theirs, and you benefit from each other’s audiences. Win win!
Another popular and even more effective way to do this is with Tailwind Tribes. This is a feature of the scheduling tool Tailwind, and comes with the added benefit of being able to schedule those pins.
It’s a similar concept to group boards. You join groups with other members who upload their content so they pin your content and you can pin theirs.
They adjust their methods as needed
Savvy Pinterest marketers keep tabs on the latest Pinterest trends, algorithm changes, and techniques so they can stay on top of the game. Most of this can be found on the Pinterest Business Blog, and many also join Facebook groups with other Pinterest marketers.
Take it One Step at a Time
This is a lot to take in at first, so start with implementing one step at a time. The good thing about Pinterest is that nothing is set in stone. You can always change things up, try new tools, and do things differently if your original plan isn’t working.
If you want a shortcut to getting tons of sales and traffic from Pinterest, I highly recommend Pinterest Wave. This incredible tool helps you easily implement the 4 step process I used to take my sales from 4 per day to one every 14 minutes! I saw amazing results with this process, and this tool does almost all the work for you. All you have to do is a quick initial setup.
Don’t believe me? Try it for free here.